It took courage, back in 1932, to start a new business while an impoverished world was in the middle of the most severe economic depression ever. Yet the Durban founders of African Bitumen Emulsions did just that. Today, 90 years later, their brave new enterprise, now called a.b.e. Construction Chemicals, is very much alive and a dynamic market leader in sub-Saharan Africa.
a.b.e.’s stature started to grow in 1939 when it became a supplier of bitumen to what were then Natal municipalities and further similar operations were subsequently established in Johannesburg in 1940, in Cape Town in 1950, and then Port Elizabeth in 1953. Over the years, a.b.e. has grown in size and diversity to become a major supplier of specialised construction products to the building, civil engineering and building maintenance industries. Products are supplied through branches as well as builders’ merchants and hardware stores. Now part of the Saint-Gobain global group, a.b.e. has factories in Boksburg and Durban, and a network of branches and distributors throughout South Africa, sub-Saharan Africa, and the Indian Ocean Islands.
Some of the bitumen-linked products produced in Durban so many decades ago have become household names in the hardware industry. Back in 1949, for example, a.b.e.’s perennial bitumen liquid waterproofing product, super laykold, was launched to pave the way for what is now an extensive and trusted range of waterproofing products that include the bitumen/acrylic blend waterproofer, super laycryl, which has also earned the trust of generations of users.
a.b.e. started a flooring and adhesives division in 1946 with the brands, abescreed and epidermix, leading the way. Today, 76 years later, these products are still in great demand and are but two of a large and well-known a.b.e. range for the flooring and adhesive sectors.
a.b.e. has also brought top global technology to our shores. It holds local distribution rights for the full range of protective coatings and joint fillers produced by VIP (Voelkel Industrie Produkte) in Germany, internationally renowned Polyurea producers; and for Dowsil (formerly Dow Corning) renowned Belgian manufacturers of silicone sealants for the structural bonding of glass, metal and other building components. a.b.e. has also locally supplied the waterproofing range of Italy’s Index, the world’s leading producer of bitumen waterproofing membranes, since 1993.
a.b.e. expanded the direct supply of specialised products through a new Retail Division in 1997 which has grown from strength to strength since with the familiar a.b.e. red and black packaging now prominent throughout Southern African hardware outlets.
In recent years, a.b.e. clearly showed that it is now indeed a high-tech modern company with several progressive developments, such as new ‘Best Practice’ innovations, to boost productivity. Research and Development initiatives have optimised product performance and quality: the company now holds ISO9001 accreditation for its Boksburg, Isipingo, and Mount Edgecombe factories as well as other operations. a.b.e. has also strived to be a responsible producer environmentally with its modified powdered products helping to reduce the construction industry’s carbon footprint. a.b.e.’s “dustless” cementitious powders, as well as new low VOC waterproofing range, have been widely acclaimed.
Rob Winter, a.b.e. GM, says, as a.b.e. moves towards a century of operations, the company has no intention of resting on its laurels.
https://www.abe.co.za/timeline-90-years-of-abe/
