Market launch: February 2024
With the Decorative Collection for distributors, architects and fabricators, the EGGER Group has been on the road to success for years. With the new edition of the collection, which will hit the market in February 2024, the global wood-based material producer adds a new chapter to its success story. “We are experiencing challenging times. The past four years of the collection period have been characterised by change and uncertainty. This also had an impact on our last collection, which given the circumstances, had to be extended by one year. Special market requirements, a dynamic competitive environment and fast-moving trends have encouraged us to fully rethink the concept of our Decorative Collection”, says Hubert Höglauer, Head of Product Management and Marketing Furniture and Interior Design.
The wood-based material manufacturer gives special priority in its new collection to interlocking digital and analogue services. “Digitalisation offers new opportunities. The focus is on linking our physical Collection folder with the new website, which will also be launched in February 2024, as well as the revised Decorative Collection App. For each real sample, the effect in different room situations, the appropriate decor combination and the availability can always be called up. This creates a completely new service experience for our customers,” predicts Hubert Höglauer.
Throughout autumn 2023, the new Decorative Collection 24+ will be presented worldwide to EGGER’s distribution partners.
Time for more possibilities and solutions
EGGER presents the Decorative Collection 24+ under the motto “Time for more” and offers its direct and indirect customers more possibilities and solutions during times of change and upheaval. “In February 2024, we will launch inspiring new introductions as well as established decors, sustainable and healthy living products, as well as a multitude of digital services that optimally complement our extensive Collection folder,” says Hubert Höglauer. The Decorative Collection 24+ includes more than 300 decor/texture combinations, of that 201 Eurodekor decors in the established EGGER décor match with a total of 68 new introductions, 32 PerfectSense decors, of that 19 new introductions, as well as 75 different decor structure combinations in the worktop range. In total, EGGER has developed eleven new textures for the Decorative Collection 24+.
Just one of the many new introductions in the Decorative Collection 24+: the ST40 Feelwood Oakgrain, a new generation of the synchronised pore surfaces. This is a texture that takes up and supports the trend of elegant, understated and matt wood effects, but still brings a certain depth to the feel.